Social Media Marketing

Social Media Marketing

Social media marketing

Social media is the number one activity on the internet. Australians are massive users of social media; 54 per cent of Australians use Facebook, according to Socialbakers, and 69 per cent of all online Australians use the site. Social media plays an increasing importance role in determining websites’ search engine ranking, as it demonstrates human value of web pages. In short, social media has huge potential for business.

The power of social media

It works for business because what others say about us is far more important than what we say about ourselves. Social media amplifies the power of word-of-mouth and, when done properly, can build a steady stream of referrals, leads and testimonials.

Whether you want to get involved in social media or not, your clients will be talking about you there. Are you listening?

Creating a blog or starting a Facebook fan page isn’t enough – it’s hard to build a new community and requires time and commitment, strategy and content.

Creating community

We are creatures of habit. It’s far easier to join your potential customers at an existing online community than to move people to join you on your blog or the like, without giving them a good reason to do so. This is a relationship – not a brochure. You need to talk with people, not to them, create value and rapport, and be helpful – just like a friend.

Social media is a medium, not a message. If you are already blogging or creating regular content for your business, social media is a great means to distribute your content and encourage people to your website and business.