Search Engine Optimisation

Search Engine Optimisation

HealthComm employs best-practice legal techniques to help your website rank higher in the organic search results, rather than paid search engine ads (though we offer that too!).

Search engines decide on how to rank pages due to ‘on-page’ and ‘off-page’ features. On-page refers to your website content, including the behind-the-scenes meta-data, your copy, images and your web visitors’ experience of your website – whether it’s useful and easy to navigate, or not. Off-page refers to other websites linking to your site including social media.

SEO for health and medical businesses

Most people are aware of SEO and its importance. Few understand how SEO works, what techniques are used and actions are taken. Unfortunately, the SEO industry frequently depicts SEO as a mysterious ‘art’ and SEO salespeople tend to be pushy and obfuscating.

At HealthComm, we work together with our clients to understand your business in order to create a target list of search terms that are relevant to your business offerings, indicate a searcher’s intent to purchase and not just browse, and are popular without being wildly competitive, and hence, expensive. We are transparent about the techniques we employ and steer well clear of dodgy practices which puts your website at risk of being black-listed.

How could SEO work for you?

Potential customers use search engines to find you as well as to gauge an impression of your business following an off-line recommendation. Are you ranking well or are your competitors?